About POINT ZERO
POINT ZERO is one of the most prestigious clothing companies in Canada. Their headquarters are in Montreal. They produce clothing collections for men and women who are found through ads and billboards, magazines, and stores. In summary, the Point Zero’s collections are found everywhere!
Large clothing brands are looking to reach more and more their target audience. Amongst their clients, many young adults’ dreams are to become a model, which is often impossible because they have non standard characteristics sought by casting agencies, such as the height. By this promotion, they will reach their target customers.
Point Zero mandated Impak Productions, a specialized company in casting style promotion and tours, to conduct a search for young adults, girls and boys, in specific host venues across Canada. The contestants will be able to do a live casting audition in front of an audience who will select the best candidates (2 girls or 2 boys or 1 girl and 1 boy) to participate in the final Point Zero casting in fall of 2011. These new faces will be seen in all the advertising campaigns for Zero Point across Canada in 2012 (magazines, posters, billboards, Facebook, websites, and many others).
This casting is by no means comparable to the beauty contest based on looks only. We are looking for style, spontaneity and personality. Point Zero believes that everyone has style and once we do a make-over, this person can be transformed to a professional model.
Logistics of the Promotion
In Canada, Host venues in about fifty cities will be participating in this promotion, which will take place in bars, clubs' Lounge, restaurants, hotels, shopping centers, and throughout special events.
Each Host venues will be promoting their own event in a photo shoot casting style in front of an audience, where several candidates will enter this promotion for the chance to be selected to win great prizes and participate at the final Point Zero casting to be held in fall 2011.
Impak Productions will provide the Host venues with clothing from the Point Zero collection in different sizes for men and women. Each candidate interested in participating in the casting will enter directly at the Host venues. During the promotional event, each registered candidate will be invited to choose amongst an assortment of clothing in many sizes and will try to select clothing for the perfect look. The candidate will dress behind a screen or in a room reserved for this purpose, then will proceed for a photo shoot in front of an audience and aspire to become the trendiest look. The audience will applaud and will select two candidates that have the best original Point Zero’s look. Both winners will keep the actual Point Zero’s clothes that they chose and will represent the Host venue at the final Point Zero casting.
As a rule to "Become the New Faces of Zero Point clothing collections 2011-2012", each candidate must be 18 years (19 years in some provinces) and must be a Canadian citizen.
